Hi {{first_name}},
I’m following up on our discussions about moving forward with [[project/platform]].
I know that proving ROI to your leadership team is a top priority. If we partner together, I want you to know that [[Your Company]] has an experienced customer story writer available to document your success.
We will completely handle the interviews, data gathering, and writing to build a powerful internal case study for your team.
Does this help make the decision easier? Let me know!
Best,Used to overcome internal buy-in objections by offering a done-for-you customer story or case study to help them prove ROI.
Ideal for AEs selling high-ticket SaaS or services where the champion needs help selling the value to the executive board.
Send this follow-up sequence email when a prospect says, "I need to prove the ROI to my boss before we can proceed."
Acknowledge their specific internal hurdle. Emphasize that your team will do 100% of the heavy lifting to create the asset.
It removes a massive burden from the champion. This sales follow-up gives them the exact collateral they need to get internal approval.