B2B sales cold email templates

Hi {{first_name}},
Read your piece on [[article topic]]. The [[specific section]] was solid.
We just finished a study on [[related topic]] with [[sample size/methodology]]. One finding: [[surprising stat or insight]].
Thought it might be worth adding to your article, especially the section on [[specific part]].
Happy to share the full data set if you want to include it with attribution.

Hi {{first_name}},
Many [[industry]] teams struggle with [[lead generation problem]], which often leads to wasted effort and low response rates.
We have helped teams improve lead quality by focusing on [[approach or solution]].
Would you like me to share how this could apply to [[company]]?
Best,

Hi {{first_name}},
I saw that [[prospect company]] recently [[specific trigger: raised funding, launched a product, expanded to a new market, posted a role for X]]. When companies go through that kind of shift, [[specific challenge your product addresses]] tends to move up the priority list quickly.
We help [[type of companies]] handle that transition by [[one sentence on what you do]]. Would a quick call make sense?

Hi {{first_name}},
I noticed [[prospect company]] is currently hiring a [[specific role]]. That kind of hire usually signals [[inference about their situation: e.g., "the outbound function is scaling" or "the data team is being built out"]].
We work with [[type of companies]] at exactly that stage. [[One sentence on a typical result]].
Would it be worth a short conversation?

Hi {{first_name}},
I noticed [[prospect company]] is using [[specific tool or technology visible on their site or job postings]]. Teams running that setup often run into [[specific challenge your product solves]].
We built [[your product]] to address exactly that gap. [[One sentence on how it works alongside their existing stack]].
Quick question: is [[specific challenge]] something your team has been dealing with?

Hi {{first_name}},
Most [[their industry]] teams I speak with right now are dealing with [[specific industry-wide challenge]]. It tends to be particularly acute for companies at [[prospect company]]'s stage — [[brief description of why this applies to them specifically]].
We have helped [[number]] companies in [[their industry]] achieve [[specific outcome]]. Results typically start showing within [[timeframe]].
Would 15 minutes make sense to see if the same applies to your team?

Hi {{first_name}},
I reached out last week about [[original topic]]. I understand a full call is a significant time commitment, so here is a lower-effort option: I can send a [[specific resource: 2-minute video, one-page comparison, quick audit]] that shows how [[your product]] would apply directly to [[prospect company]]'s setup.
No call required. If it looks relevant, we can take it from there.
Worth it?

Hi {{first_name}},
I have reached out a couple of times about [[your product]] and how it might help [[prospect company]] with [[specific challenge]]. I will take the silence as a sign the timing is not right — and I will not follow up again.
If this ever comes back on your radar, I am easy to find. Happy to pick up the conversation whenever it makes sense.

Hi {{first_name}},
We had briefly connected earlier about [[topic]], but timing may not have been right.
I wanted to check if this is still relevant or if it makes sense to revisit later.
Either way works for me.
Best,

Hi {{first_name}},
I hope the close of last quarter brought strong results for you and the [[department]] team at {{company}}.
I noticed your earlier interest in [[your solution]]. As we move into this quarter, it felt like the right moment to revisit how [[your company]] could align with {{department}}'s goals for the rest of the year.
Would you be open to a brief conversation this week to explore where things stand?

Hi {{first_name}},
It looks like you checked out [[your product/service]] at {{company}} a little while back.
I was not able to follow up at the time, so I wanted to reach out now to see where things stand — and share a few [[suggestions/ideas]] that might help if the challenge is still relevant.
If it would be useful, I would love to spend 15 minutes on [[date]] at [[time]] talking through how to move forward with confidence.
I look forward to hearing from you.