Hey {{first_name}},
I am [[your name]] from [[your company]]. We help businesses like [[client 1]] and [[client 2]] with [[core service area]].
Could you point me to the right person at {{company}} to have a conversation about this?
[[your name]]
A minimal first-touch B2B prospecting template used to quickly identify the right internal contact within a target company — prioritizing a reply over a pitch in the first touchpoint.
Best for SDRs or founders doing broad outbound prospecting where the decision-maker hasn't been confirmed. Particularly useful when targeting generalists or administrative contacts who can route to the right buyer.
Use when you've confirmed a company is a strong ICP fit but can't identify the correct buyer through research alone. Most effective as a first-touch, later in a sequence, the routing request feels out of place.
Replace {{first_name}}, {{company}}, and [[core service area]] with accurate details. The [[client 1]] and [[client 2]] references are the only credibility signals — they should be recognizable names in the prospect's industry.
Removes all friction from the first interaction. Asking for a referral rather than a meeting gives the recipient something easy to respond to. Brevity signals respect for their time and consistently generates higher reply rates.