Hey {{first_name}},
I have been following the [[content medium]] coming out of {{company}} for a while — the quality has been consistent and the [[specific recent piece]] on [[topic]] is exactly the kind of work I point people toward.
I shared it with my audience on [[platform]] and also referenced {{company}} as a recommended resource in a recent post of mine: [[link]]
The other reason I am reaching out is that a significant part of what I do involves helping companies like [[reference client 1]] and [[reference client 2]] scale their [[core service area]].
Would it make sense to have a conversation about {{company}}'s [[core service area]] — or if someone else on your team would be a better fit, happy to connect with them instead?
[[your name]]
P.S. If you would like to see more about my work and past clients: [[portfolio link]]A content-mention B2B prospecting template that opens conversations by combining a genuine compliment, a concrete act of promotion, and a relevant service pitch — designed for content creators with a real audience.
Best for content strategists, SEO consultants, or growth marketers with a real audience — a blog, newsletter, or social following — who can legitimately claim to have shared the prospect's content.
Send shortly after publishing content that genuinely references the prospect's work. The recency of the mention makes outreach feel timely rather than manufactured — and the prospect can verify it immediately.
Replace {{first_name}}, {{company}}, [[content medium]], and [[specific recent piece]] with details grounded in real engagement. The [[reference client]] mentions should be recognizable names in the prospect's industry.
Leads with a concrete act of reciprocity — sharing the prospect's content before making any ask. A specific compliment, real promotion link, and recognizable client references create three credibility signals before the pitch begins.